Gen Z Is Nostalgic for a Time Before Instagram

Written By Cindy Liberman

“1995-2000 — those years were a party” my friend said over dinner in Soho last week.

“Anemoia” I replied. “It means nostalgia for an era you never experienced.”

Up to 50% of Gen-Z and 47% of millennials feel nostalgia for media of the past — 1990s sitcoms, Y2K, retro graphics — times when life wasn’t lived online.

There is a yearning for the fun, care-free lifestyle of the past, before social media.

For brands, the answer isn’t to jump on visual trends. It’s about asking whether your next piece of content makes your audience feel relaxed and supported, or does it add to their anxiety?

✦ Send this to a friend ✦

Cindy Liberman
Previous

Steal my social-first content system.
Next

18 Ways to Increase Your Luck Surface Area.