18 Ways to Increase Your Luck Surface Area.
Want to hear the story of the last client I signed?
My friend met his neighbor in the laundry room of his apartment building in Brooklyn. The neighbor had a startup and needed marketing help. Months later - I’m helping with her GTM.
Networking is weird.
The job market is tough.
Opportunities come from unlikely places.
Connections, trust and rapport.
As someone reading this article, you’re probably in the top 5% best educated and most employable people in the world.
Here’s 18 outreach tactics to make job hunting actually fun:
Send a complement to writers, creators, leaders you love
Rekindle old connections with colleagues, college friends…
Host a webinar for free
Become a mentor
Take all the expertise in your brain and make it into content.
Join a community
Offer to write for a newsletter with the same target market as you
Go to events!!!!
Make a list of 20-50 dream clients
Engage with your target market on social media
Write an e-book about how your industry might look in 10 years
Tell a smart friend your career story. Ask them to re-write your bio. (really helps articulate your value)
Guest lecture for an online course or university
Host a free workshop
Follow fundraising news in your niche
Look for hiring signals at companies in your industry (companies who hired multiple people L90 days, hired a new exec…)
Make a list of 25 fears or challenges your customer is facing. Then list all the ways you can help them.
Read a book about someone whose career you admire and follow their blueprint.
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PS. “Luck surface area” is one I learned it from Amanda Goetz.