Drive Growth.
Inspire SuperFans.
You have a great product, but your customers aren’t loyal advocates.
Your marketing team is drowning in campaigns but no one is owning the bigger story.
I help your business achieve turbocharged growth and cultural resonance with SuperFanOS, a modern marketing strategy system for consumer brands with hands-on, expert delivery. Together we will build and activate a strategy to drive loyalty, increase sales, reduce acquisition costs and make your brand unstoppable.
Case Study →
SuperFans & Faster Sales for Spicey
In 2024, I led a 14 month rebrand and relaunch for an FMCG brand, repositioning them from a crowded niche to a lucrative white space.
The Result:
The sales cycle dropped from 12 months to 2 months
Dozens of affiliate partners posting daily
Niche press couldn’t stop talking about the brand
10,000 units sold in 8 weeks
That’s the power of great positioning.
Hi there!
I’m Cindy, a marketing leader with 12 years’ experience owning go-to-market for B2C companies in consumer-tech, apparel, fast moving consumer goods and food and beverage.
In 2013, I started my career as a growth-hacker for consumer tech companies. At 22 years old, I launched and scaled my own startup to seven figure revenue, 20,000 customers and viral product launches generating 13x ROAS.
I've sat in nearly every seat of the marketing department, made payroll, and owned P&Ls. From pre-seed to $20M+, I've scaled businesses, supported more than a dozen companies as a fractional CMO, and mentored hundreds more through enterprise charities, accelerators and universities.
Today I work as a strategic marketing consultant, delivering results with my proprietary system of frameworks built on more than a decade of experience crafting marketing strategies rooted in community and brand. My approach strengthens brand positioning, drives ROI and becomes an integral part of your marketing workflow.
Portfolio
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![Dark background with the word 'CHVLRY' in white, stylized font in the center.]()
Chvlry
Consumer Tech
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![Logo for Clarity, The Clean Air Authority, featuring the word 'clarity' in navy blue with a stylized lowercase 'j' at the end, and the tagline 'The Clean Air Authority' in gold beneath it on a light blue background.]()
Clairity
Corporate Venture
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![The word "spicy" written in bold, stylized white text with a red and yellow outline, on a dark purple background.]()
Spicey
FMCG Challenger
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![A maroon background with the word 'Springrose' written in white, elegant font in the center.]()
Springrose
Apparel Innovation
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![Black background with the word 'MANJULA' in white, centered text.]()
Manjula
Luxury Beauty
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![Logo with two stylized breasts above the text 'LARA INTIMATES' in pink letters, on a light pink background.]()
Lara Intimates
Apparel Challenger
Build Your Army of SuperFans
Imagine if your positioning was perfect: Customers are brand advocates. Client engagement feeds product roadmap. Growth happens organically.
But most founders and executives are busy building, managing and putting out fires. They don’t realize positioning is off until marketing is in full-swing, the ROI is weak and they’re sweating as another agency tells them to be patient.
A great product with the wrong positioning is like an expensive time bomb. Too often, brand strategy gets stuck in corporate silos, and customer feedback is rarely integrated into marketing workflows.
Success in marketing depends on three core elements:
Anchor your brand with strong positioning
Activate a continuous feedback loop
Build emotional connections with high value clients
I’m passionate about crafting marketing strategies grounded in these core principles, while continually studying how the world is changing and how that impacts your business. I bring all this together in my work with clients, so you’re poised to achieve your most explosive season of success yet.
My Process →
SuperFanOS is a three part system with hands-on delivery.
Positioning
Pillar: Strategy
What: Commercially grounded positioning sprint that aligns your goals, market research, competitors, pricing, ideal client profile, SWOT, and futures thinking into one clear strategic direction.
Why: When your brand is precisely positioned, you win the right customers faster, command better pricing, and focus resources on the opportunities most likely to drive revenue and market share.
Deliverables:
One page strategy memo for team alignment
Full strategy files covering goals, research, ICPs, SWOT, pricing, positioning and rationale
AI-ready instructions so your team can plug the strategy straight into LLMs and workflows
Customer Obsession
Pillar: Listening
What: Engagement with real customers across omni-channel marketing to capture feedback; then unify unstructured feedback into analysis and strategic action.
Why: Shaping your product and marketing roadmap from customer feedback, you create a customer-led flywheel where happy customers and organic growth.
Deliverables:
Strategy sprint to design how customer data will be captured, structured, and used
Tech stack collaboration to make insights accessible
SOP of the customer feedback cycle
Strategy sessions to monitor and refine the system
Story on Repeat ↻
Pillar: Action
What: CMO-style systems to plan and execute marketing at scale. Combines planning, brand guardianship, omnichannel media, and a test‑and‑learn approach.
Why: Ship more quality marketing with resonate storytelling to grow faster and earn SuperFans.
Deliverables:
CMO-style annual, three-year, and quarterly marketing plans with clear priorities and guardrails
Facilitation of collaborative ideation, editing, and review sessions to align stakeholders and increase quality
Test-and-learn experimentation framework
AI-ready versions of key files so your team can execute quickly with LLMs
Interested in working together?
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Designed for founders, builders, and corporate ventures launching new products or exploring opportunities. Perfect for teams who need strategic clarity and a go-to-market plan.
Includes:
Deep-dive into your vision, goals, and commercial targets, followed by rigorous market and sector research.
Identification of white space, ICP, pain points, and psychographics; development of a full GTM strategy and actionable marketing roadmap with milestones and metrics.
Interactive team presentation to achieve alignment, plus delivery of strategy documents and AI-ready files for instant LLM integration.
Time: One Time Project, Typically 30 Days
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Designed for companies launching a new brand or product that need strategy and hands-on marketing leadership to build the marketing department and own execution.
Includes:
Everything in Option 1, with ongoing ownership of all marketing initiatives and execution through and beyond launch.
Development, hiring, and coaching of your marketing team, plus implementation of scalable feedback loops, campaigns, and analytics.
Exec-level leadership of marketing, delivering continual strategy and ownership of marketing initiatives as the brand scales.
Time: Ongoing (12 Months Minimum)
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Designed for established businesses tackling growth challenges, pivoting, or seeking expert support to reinvigorate strategy and performance with built-in flexibility.
Includes:
5 hours per month for direct access across your organization; available for quarterly planning, creative review, crisis support, or high-level ideation.
Expert, practical feedback on positioning, brand, and marketing performance; optional session attendance with key leaders or investors.
Fast, responsive mentorship and problem-solving tailored to urgent business needs or long-term evolution.
Time: Ongoing (monthly)
