Hey 👋 I'm Cindy — marketing leader and strategist for consumer brands.
I have 10 years experience owning go-to-market for innovative modern brands. My superpower is storytelling: I translate complex and technical products into compelling narratives that resonate with today's cultural trends and market needs. Then I lead cross-functional teams to execute GTM plans that bring those stories to life and deliver standout launches.
The funny thing about money stress.
A friend of mine runs a technology company on the brink of profitability with a $50 million customer pipeline, and he can’t seem to raise venture capital. Delays and uncertainty mean investors aren’t pulling the trigger.
I am a freelance marketer commanding a healthy day rate, and, for the first time in three years, my upcoming projects have been pushed back.
My friend and I are both high-achiever types. We think a lot about success, and we work very hard.
The funny thing about money stress is it hits your confidence in illogical ways. We tie it to self-worth, independence, family contribution, comparison.
Try this.
Embody the most confidence, happy and eager version of yourself. How would they solve this money stress?
There are often fewer problems and more optionality that you realize.
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